WEBSITE REDESIGN
WEBSITE REDESIGN
E-COMMERCE
E-COMMERCE
UX/UI DESIGN
UX/UI DESIGN
*This project is solely for creative purposes and is not endorsed by the company.
*This project is solely for creative purposes and is not endorsed by the company.
About
About
About
Tropicfeel is a pioneering brand redefining travel gear with a focus on sustainability. From versatile footwear to durable travel bags, Tropicfeel's products are designed for modern adventurers who prioritize both performance and environmental responsibility.
Tropicfeel is a pioneering brand redefining travel gear with a focus on sustainability. From versatile footwear to durable travel bags, Tropicfeel's products are designed for modern adventurers who prioritize both performance and environmental responsibility.
Tropicfeel is a pioneering brand redefining travel gear with a focus on sustainability. From versatile footwear to durable travel bags, Tropicfeel's products are designed for modern adventurers who prioritize both performance and environmental responsibility.
The Task
The Task
The Task
Define what improvements would you make to improve conversion and cross-selling of accessories on these product pages (to encourage users to add more products to the cart) and design the page/experience.
Define what improvements would you make to improve conversion and cross-selling of accessories on these product pages (to encourage users to add more products to the cart) and design the page/experience.
Define what improvements would you make to improve conversion and cross-selling of accessories on these product pages (to encourage users to add more products to the cart) and design the page/experience.
The
Problem
The
Problem
The
Problem
The product pages with accessories are not optimized in terms of UX/UI, and do not maximize their conversion potential, leaving a significant opportunity to improve cross-sales and increase the average order value (by adding more accessories to the cart).
The product pages with accessories are not optimized in terms of UX/UI, and do not maximize their conversion potential, leaving a significant opportunity to improve cross-sales and increase the average order value (by adding more accessories to the cart).
The product pages with accessories are not optimized in terms of UX/UI, and do not maximize their conversion potential, leaving a significant opportunity to improve cross-sales and increase the average order value (by adding more accessories to the cart).
The Goal
The Goal
The Goal
To create an integrated and persuasive shopping experience that encourages customers to purchase complementary accessories along with their backpack.
To create an integrated and persuasive shopping experience that encourages customers to purchase complementary accessories along with their backpack.
To create an integrated and persuasive shopping experience that encourages customers to purchase complementary accessories along with their backpack.
01
01
01
Analysis
Analysis
Analysis
Backpack size lacks visibility which can lead to frustration and confusion among visitors.
Backpack size lacks visibility which can lead to frustration and confusion among visitors.
The accessories descriptions could overwhelm users and detract from the overall browsing experience.
The “Total bundle” and the placement of the "Add to cart" button clutter the screen and can disrupt the navigation. Also, the total price is double and could confuse the customer.
The diverse range of accessories are not being showcased effectively, potentially leading to missed opportunities for customers to discover and purchase these items.
The “You may also like” section has a similar layout/position as “Accessories” and may confuse the user and misunderstand the purpose of the products showcased in each section.
The diverse range of accessories are not being showcased effectively, potentially leading to missed opportunities for customers to discover and purchase these items.
The “You may also like” section has a similar layout/position as “Accessories” and may confuse the user and misunderstand the purpose of the products showcased in each section.
The “Total bundle” and the placement of the "Add to cart" button clutter the screen and can disrupt the navigation. Also, the total price is double and could confuse the customer.
The accessories descriptions could overwhelm users and detract from the overall browsing experience.
02
02
02
Redesign
Redesign
Redesign
