Hi, I’m Rocio, a UX designer with a background in e-commerce. Throughout my career, I have developed a keen eye for problem-solving, expanded my understanding of brands' organizational structures and gained invaluable insights into customer behavior in the digital landscape.

My transition to UX was driven by my passion for design thinking and placing the user at the heart of every business decision. I want to create meaningful and delightful experiences for users by combining my creativity, empathy, and analytical skills. I firmly believe that a well-designed user experience can create meaningful connections with customers.